White-label program

Your brand.
Your prices. Our engine.

Put Aria on your whole client book under your own name, on your own domain, at whatever you decide to charge. They never learn we exist.

$60

per client site

at Partner tier, full utilisation

8

clients to break even

at $199/mo retail

80%

typical margin

25 sites at $299/mo

Who this is for

You already have the clients.

Selling one business at a time is slow. You have forty on retainer already, and they all have websites that go quiet at 6pm.

Web design agencies

Recurring revenue on top of one-off builds — the thing every agency is chasing and few manage to land.

Marketing agencies

It improves the lead numbers you already report on, which makes the retainer conversation easier.

MSPs and IT shops

You already bill monthly and you're already trusted. This is one more line on an invoice they don't question.

Vertical SaaS

Ship an AI assistant inside your product without building one. Provisioning API included.

Franchise systems

One agent, consistent across every location, controlled centrally rather than by whoever runs each site.

Anyone billing monthly

That's the real qualifier. If you don't already have a subscription relationship, the referral program fits better.

Margin calculator

Move the sliders.
Watch the margin.

Your numbers

15
125 included
$299
$99$599

Your cost works out to $60 per site at full utilisation. Break-even at this price is 6 clients.

What you keep

$2,985/mo

67% margin · $35,820 a year

Your revenue
$4,485/mo
What you pay us
$1,500/mo
Conversations included
25,000 pooled / mo
Sites included
25

Excludes the one-time setup fee of $2,500 and your own cost to sell and support. Annual prepay gets two months free.

Partner plans.

Partner

For agencies adding recurring revenue to an existing client book.

$1,500/month

+ $2,500 one-time setup

25 client sites

25,000 pooled / mo

$60 per site

  • Your brand on the widget, dashboard and emails
  • Your domain for the client dashboard
  • Every trace of us removed
  • Set your own retail pricing
  • Reseller dashboard with client switcher
  • Human live-takeover for all your clients
  • White-labelled sales collateral
  • 2 hours of partner training
  • Priority email support, 4 hour response
Start a conversation
Best value

Partner Scale

For agencies and MSPs rolling this out across an entire book.

$3,500/month

+ $5,000 one-time setup

100 client sites

125,000 pooled / mo

$35 per site

  • Everything in Partner, plus:
  • Your domain for the embed script too
  • Provisioning API for programmatic onboarding
  • White-labelled help documentation
  • Full sales training + demo environment
  • Quarterly roadmap input
  • Shared Slack channel, 1 hour response
Start a conversation

Platform

For vertical SaaS embedding an assistant inside their own product.

$8,000/month+

Custom commercial terms

Unlimited end customers

Negotiated

Usage-based

  • Everything in Partner Scale, plus:
  • Unlimited end customers
  • Dedicated infrastructure
  • Usage-based commercial terms
  • Direct roadmap access and co-selling
  • Source escrow available
  • Dedicated engineer
Request a quote

Prefer revenue share?

$500/mo plus 20% of your Aria-related subscription revenue. Lower barrier to start, upside that scales with you rather than capping at a flat fee.

It needs reported revenue and a right to audit, so there’s more admin on both sides — and once you’re at scale the flat tier pays you better. We offer it selectively, usually to partners with real distribution and a reason to watch cash flow.

What becomes yours.

  • Widget name and personality
  • Colours, avatar, launcher icon
  • Dashboard logo, colours, favicon
  • Your domain — chat.youragency.com
  • Notification emails from your domain
  • Help docs and sales collateral
  • Login page and product name
  • Embed script domain (Scale and up)

What doesn’t.

Three things stay as they are. Better you know now than find out in a contract review.

The model provider

If your client asks what powers it, the answer is OpenAI. We won't build a lie into the product.

Legal terms and the DPA

These have to name the actual data processor. Non-negotiable, and a partner who pushes on it is a problem waiting to happen.

The one-line AI disclosure

It stays in the widget at every tier. Increasingly a legal requirement — and it protects you as much as us.

Partner questions.

No, and it's in the agreement. We don't market to a partner's client list, ever. We're volunteering this before you ask because we know it's the thing you're actually worried about.

You handle tier one — your clients' questions, config changes, content updates. We handle tier two — platform bugs, outages, billing, feature questions. Your clients escalate to you, you escalate to us, and they never learn we exist. You get a direct escalation path, and shared Slack at Partner Scale.

Full data export at any time, a 90-day wind-down clause in writing, and source escrow available at the Platform tier. It's a fair question to ask a young company and we'd rather answer it plainly than get defensive.

Entirely. We don't cap or floor what you charge, and we don't publish a suggested retail price that undercuts you. Most partners land between $199 and $399 a month.

Twelve months. Rebranding and enablement are real costs on our side, and a three-month partner loses us money. Your rate is locked for the term, with 60 days' notice on any renewal change.

Non-exclusive by default. Exclusivity by vertical is negotiable at the Platform tier against a meaningful minimum commitment.

Once you're trained, about a day of your own effort per client. At Partner Scale the provisioning API means you can create tenants programmatically instead of clicking through a form.

Then take the referral program instead — 20% recurring for 12 months on anyone you send us, no commitment and no support obligation. It's a genuine offer, not a consolation prize.

Referral program

Not ready to be a partner?

Take 20% recurring for 12 months on anyone you send us. No commitment, no rebranding, no support obligation — just a link and a payout each month.

Get a referral link

Let’s do the maths on your book.

Tell us how many clients you have and what you charge them today. We’ll build a branded demo loaded with one of their sites so you can see exactly what you’d be selling.

Talk to us about partnering

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